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YRALS

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What’s Yrals?
Yrals is a Tech Media Startup with a history of creating innovation with apps, products and platforms. Yrals was created in 2008 and has built various products since then. The main focus is to combine technology with design and media artificial intelligence being among the primes.

Yrals helps build brands by creating engaging experiences. It specializes in web & mobile app development for startups, brands & agencies. Having built over 500 Facebook apps, over 100 mobile apps and over 200 websites, Yrals has the experience to consult anyone looking for a technology solution to help their business.

Timeline of Yrals since its inception:

¢ Founded in late 2008, Yrals was one of the first Social Media Agencies in India, back in the days of Orkut.
¢ By mid-2010, as social media started to mature, Facebook & Twitter became dominant, Yrals expanded to building social media destinations for brands.
¢ In early 2011, Yrals pivoted into a Social Media Apps Development firm, specializing in leveraging the inherent virality of social media through apps. The team (of now 30+ members) built over 200 Facebook Apps for clients across India, UK, Europe & USA, including multiple industry-firsts that set the template for future apps.
¢ By 2012, Yrals was now a full service digital agency, with over 50 members, providing end-toend solutions for web & mobile technology. Yrals developed and launched Magii, an Enterprise Social Media Management Suite with over 300 clients using the platform.
¢ 2013 – 2014: Build Content Recommendation Engine and Co-Created Recommend.ly that lead them finally on to the path of NATIVE Content and GIST.

Yrals deals in what:
Yrals has mastered in¦
Natural Language Processing (NLP)
Machine Learning
Content Extraction, Ranking and
Semantic Analysis
Named Entities
Text to Speech
Text Summarization
Image Processing
Audio Processing
Video Creation from Articles

Yrals specialized in Social Apps, Mobile Apps, Casual & Social Games, Viral Videos & Viral Promotion, Consumer Products, Automated Content Curation, Data Mining, Building Great User Experiences.

Few mentionable ventures:
The first venture of Yrals since its commencement is YralsConnect – a Social Ad Network that helped brands reach users before Facebook and Twitter Ads, Pages and Promoted Posts. Here users promoted their favorite brands and were incentivized for it.

Another was Magii – a social media management tool for brands which helped, plan, schedule, post and analyze social content across brand properties on social media. This product has been used by over 300 brands in India and abroad.

Gist is the latest product of Yrals that explores Artificial Intelligence with regard to Language, News and Content.  The goal is help content consumption evolve with evolving patterns, shorter attention spans and migration to mobile screens.

The Yrals team currently owns and runs 8 websites under the GIST Brand:

  • MovieGist.in
  • HealthGist.in
  • FashionGist.in
  • StoryGist.com
  • FinanceGist.in
  • TravelGist.in
  • ArticleGist.com
  • SVTracker.com

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