Entered as a global innovative smartphone brand in 2014, Vivo announced today that it has recorded its highest ever market share of 22.5 percent in September 2019. As per the latest GFK, Vivo secured 48 percent growth in terms of volume and 33 percent growth in terms of value at a time when the industry grew at 11 percent and 9 percent volume and value respectively.
The brand has fortified its customer outreach by launching smartphones with innovative and groundbreaking technologies across price points in the year 2019. It continued to strengthen its leadership and emerged as the top brand in Rs 10,000- Rs 15,000 price point in Q3 as per GFK. As per GFK, the first model of the recently launched S-series-Vivo S1 has emerged as the highest-selling model in Rs 15,000 – Rs 20,000price segment in September.
Nipun Marya, Director-Brand Strategy, Vivo India expressing his delight said “Customer-centricity has been the key USP of Vivo and continues to be the core of our growth and success in India. Our market share in India has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the constant acknowledgement of our efforts by our customers. We shall continue to surprise smartphone lovers and continue to focus on creating a seamless experience.”
With a consistency of five glorious years, Vivo will continue to build a strong foundation to create a successful long-term brand in India by bringing innovative products backed by an aggressive marketing strategy.