Viacom 18 takes the initiative of giving a full dose of entertainment through live streaming after popular streaming channels like YouTube and Hotstar have been a huge success. Thanks to tech, we seem to be going ahead and in the right direction in the digital world. There is not much to know and talk about Viacom 18 and it needs no introduction as it is, one of India’s fastest growing media and entertainment companies, launched its digital VOD platform “VOOT” and is already available for free on iOS, Android and web. Viacom 18 consolidates 17000 hours of exclusive network content into VOOT.VOOT will house popular characters from across networks from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon. Another first timer for an Indian OTT player, it has launched the largest repository of original content. VOOT Originals will roll out shows in both long and short formats across genres like comedy and drama. Bollywood actors Gulshan Grover, Baba Sehgal, Alok Nath and a host of other celebrity scriptwriters and directors will be front-lining these shows. Furthermore, Viacom18 will move its entire content library, including COLORS, MTV and Nick, to be digitally available only on the App. If you have missed any of your shows, you can now view it anytime and anywhere on the go.Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with smart phone users spending significant amount of time online with entertainment and allied content being the prime driver. More people have moved towards consuming content online, therefore, Viacom 18 had to drive towards uploading their content online making it easier for everyone to view content on the go. Explaining further, Sudhanshu Vats, Group CEO, Viacom18, added, “With Kids’ content and our entire VOOT Originals line-up, the focus was to get people addicted to happiness after a hectic day. Our television channels also provide a very robust content bank that we will build upon, for the digital consumers. VOOT will be Viacom18’s singular gateway to quality and differentiated content, in the digital world.
Echoing his CEO’s enthusiasm, Gaurav Gandhi, COO, Viacom18 Digital Ventures explained further, “As a network we are a content powerhouse, be it through our television channels or through our film studio. Our content strategy for VOOT is true to Viacom18’s philosophy of inclusive entertainment. Between VOOT Originals, VOOT Kids, our network content is meant to be created exclusively for the platform, the idea is to peddle happiness to the ‘always wanting’ India, racing to go digital. Our marketing campaign, set to kick off in the next few days, also highlights this brand philosophy that is at the core of VOOT. Viacom18 has lined up an aggressive mix of business, content and marketing strategies.
The VOOT bouquet of offerings will include fresh, new content mix, keeping in mind the varied demands of the consumer base. It has planned six originals through its launch phase, and is all set to introduce India’s first mockumentary – Badman. Written and directed by Soumik Sen and co-written by stand-up comedian Anubhav Pal; this 4-part film has Gulshan Grover playing himself. Soadies, a comic spin off of the ever popular Roadies, was also unveiled at the launch, with Baba Sehgal in the lead role, the web sit-com produced by Frames has all his trademark antics to laugh your guts out. Comedy rules the roost on VOOT. With a web series ‘Chinese Bhassad’ written by Raahil Qaazi (Co-writer of Do Dooni Chaar) and directed & produced by Saurabh Tewari and a talk show with a ‘twist; called ‘Sinskari’ starring Alok Nath & produced by Monozygotic is all set to keep you in splits this April!VOOT is already up for grabs for free on iOS, Android and Web and delivered over mobile and WiFi networks. Why waste any more time, get on your phone or the web to download the app to get access to unlimited content, which is available across multi-genres and languages as VOOT will keep you wanting for more! Surely, with the temperatures rising day by day, The App will keep you heated up the entire summer.ABOUT VOOTVOOT is a free, ad supported, digital video-on-demand platform from the house of Viacom18, the media conglomerate that runs successful channels like COLORS, Nickelodeon, Comedy Central, MTV, etc. With the largest lineup of original content at launch, VOOT by Viacom18 aims to be the happy entertainment pit-stop for an emerging India racing to go digital###