The rising fall of the new Instagram, “Vero”

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Launched in 2015, the application called Vero was not so popular until now. Inspired by the Latin word “Vero” meaning truth, the application encourages the users to be true and themselves on social media. Tech enthusiasts and social media addicts have publicly displayed their preference towards “Vero”. This has created a buzz resulting in increasing preference of the social media users towards Vero. The social media sharing app which claims to be ad-free and free of manipulative algorithms has undoubtedly captured the position of the Second most popular app in the Apple App store and the top position in the Google Play free charts.

But what is it that makes it different from Instagram?

According to the creators of the application, the platform is created to share photos, videos, links, books and music and practically everything in between. Moreover, there is also a direct rip off from Myspace where the user can control who can see what they post according to the options provided called close friends, friends, acquaintances, and followers as well as private. The application boasts that it is completely advertisement free and there are no algorithms on the basis of which the content uploaded by the user appears on the feed. Everything will appear chronologically according to time at which it was uploaded.

This is exactly where the users of Facebook and Instagram are attracted towards the app. Lately, there has been a rise in the increasing complaint about the algorithms and the advertisements appearing on Facebook and Instagram. The post uploaded by the user cannot be seen by the followers immediately once uploaded and there are lots of unwanted advertisements. Irritated by the constant disruption in the feed both on Facebook and Instagram, many users are heading towards Vero.

The Buzz

The application has seen a drastic rise in the number of users globally. The application though attaining users, it is also creating controversy. The users are of Vero are shunning the application due to several reasons. There is a hashtag on the twitter called #DeleteVero where the users are stating multiple reasons. The CEO is being called out for shunning family business while abandoning the labor camp without paying their wages.

Talking about the CEO of the Vero, Ayman Hariri is the son of the Former Lebanese Prime Minister Rafic Hariri. Ayman Hariri was the deputy CEO and deputy chairman of the Saudi Oger, one of the leading and the largest construction company in Saudi Arabia. The company shut down with at least $3.5 Billion in debt while thousands of workers were unpaid and left helpless.


The users of Vero are also not happy with the long process that is associated with deleting the Vero account. In order to delete the Vero account, one has to first send a request and then initiate the process.There is also another issue where the users are spotting the lack of diversity in the team. The developing team of Vero consists of Russian developers who are already under the bad spotlight due to alleged manipulation of the US presidential election. This argument is constantly raised on Twitter resulting in the American users deleting their accounts.

What now?

While the creators of the application are currently facing issues due to a large number of users, their twitter feed is lately full of apologies and statements explaining how the issues will be resolved immediately. The application has received positive user experience but the main question is will it be able to deliver the promise of providing a smooth and true social media experience to its users while dodging the controversy and gaining back the lost users.

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