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Tech industry Gears Up For IFA Berlin 2019

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The main event for consumer electronics in Europe, IFA in Berlin will buzz with the biggest trends including Connectivity, artificial intelligence, voice control and 5G this year. All those will be on show across the whole network of global IFA events this year – from the world’s largest technology show, IFA Berlin, to IFA events like CE Week in June in New York and CE China in Guangzhou in September. Along with a host of shows, there is a new floor named IFA Next, the innovation hub for a startup to showcase their success and growth. IFA is a global platform for retailers, manufacturers, innovators, media and consumers. The first two keynotes speaker at IFA will be Richard Yu, the Chief Executive Officer of Huawei, and Cristiano Amon, the President of Qualcomm.

IFA has also got his first IFA Global Audio Partner in Sennheiser, a company that has been exhibiting at IFA for the past 69 years. Sennheiser will support key IFA events with its range of professional audio gear and support journalists with equipment and technical support.

As the official IFA Global Audio Partner, Sennheiser will not only participate at IFA in Berlin, but also support the international outreach of the show, said Dr. Andreas Sennheiser, Co-Chief Executive Officer of Sennheiser: “With a continuously growing market in China, Sennheiser is looking forward to participating in CE China and the opportunities we can leverage in that vibrant environment,” says Dr Sennheiser. “At IFA in Berlin, we are especially excited to become part of IFA Next, where we will demonstrate our AMBEO applications in the field of Virtual Reality and Augmented Reality – one of the trend topics for this year’s IFA.”

Hans-Joachim Kamp, Chairman of the supervisory board of GFU Consumer & Home Electronics, the organiser of IFA, said that “the consumer electronics and home appliance industries are continuously focusing on connectivity. More and more products use artificial intelligence which enables them to improve their performance over time. In addition, voice-controlled systems upgrade the devices’ skills and expand their possible use cases. Thus, both industries are highly innovative as IFA in Berlin will show once again. At the world’s most important trade show for consumer electronics and home appliances, all innovation is on display. Furthermore, IFA is the perfect common platform for the industries, the trade, visitors and media as the outstanding order volume of more than €4.7bn indicates.”

“In 2018 the global market of Technical Consumer Goods (TGC) generated a turnover of more than one trillion Euros for the first time, an increase of 3.3%. For 2019 we again expect an increase in turnover of 1% up to €1.052tn. Especially Europe, North America, Middle East and Africa are growth markets. For consumer electronics, we forecast a stable development, while home appliances are expected to grow again”, Mr Kamp concludes.

This year, IFA Next announced Japan as its first official Global Innovation Partner. So, on 28th and 29th of June 2019, the leaders of the G20 will gather in Osaka, as Japan hosts its first-ever G20 Summit. During its presidency of the G20 Summit, the Japanese government is determined to carry out strong leadership in advancing discussions toward resolving the myriad issues now facing the international community.

As the official IFA Global Audio Partner, Sennheiser will not only participate at IFA in Berlin, but also support the international outreach of the show, said Dr. Andreas Sennheiser, Co-Chief Executive Officer of Sennheiser: “With a continuously growing market in China, Sennheiser is looking forward to participating in CE China and the opportunities we can leverage in that vibrant environment,” says Dr Sennheiser.

 

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