Reliance Digital and GoPro partner up for offline retail exclusivity

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Action Camera maker GoPro has partnered with Reliance Digital to announce the availability of its popular best-selling cameras in India.While GoPro cameras were earlier available online, this is one of a kind, retail exclusive partnership allowing users to grab one right off Reliance Digital Stores.“We are excited with the launch. GoPro fits our value proposition to bring the latest and industry- leading products first to Indian customers” said Brian Bade, CEO of Reliance Digital. “The same camera that can capture an athlete surfing a monster wave, a child’s day in the park or a pelican’s first flight and that has been used in major Hollywood movies like The Martian, will now be available to our shoppers”“We are looking forward to bringing our product to India’s young, creative and tech savvy market and are thrilled to be working with Reliance Digital, a premier electronics retailer in India. Reliance Digital’s expert store-associates will help educate customers on GoPro and provide a great customer experience. We view this as a strategic partnership that brings much more than just shelves for our products but a true partner to help with GoPro’s success in India,” said Tony Bates, president of GoPro.Rodney Block, GoPro’s APAC Regional Head- Sales & Business Development, said that the time is perfect for launching the products considering the rising popularity of mobile devices in India.He also indicated that these wearable action cameras—Hero Session, Hero 4 Silver, and Hero 4 Black—will be available for consumers by the end of this month. The products will be available across 1,800 Reliance Digital stores, along with online websites such as Flipkart and Amazon.GoPros are not only apt for recording adventure sports but also for casual life-style oriented camera for people, said Block. He also mentioned that the partnership with Reliance Digital will help them offer better insight to customers regarding the products and kick-start the GoPro culture in India.Meet the newly launched products, the Hero Session, which is a simple small unit capable of delivering stunning HD videos at up to 1440p and 8MP still images. Its small and light design, on-button control, and water-proofing make it an apt option for first time users, who want a grab-and-go experience. The Session is expected to be the cheapest and will be offered at approximately Rs. 19,500/- onwards.Hero Silver 4, capable of delivering up to 24fps 2.7K HD video resolution can shoot 12MP professional quality pictures as well. It comes equipped with a touch display, making it a perfect device for both personal and professional usage. This will be priced somewhere around the Rs 30,000/- mark.Hero 4 Black, which is the most powerful among the three products is capable of recording ultra-high resolution 4K videos and butter-smooth slow motion at up to 240 fps. Equipped with 12MP sensor and all the other goodies, this is one camera that can do it all. The Hero 4 Black will most probably be available upwards of Rs 35,000/-.All of the cameras feature mobile connectivity options via W-Fi and Bluetooth technology. The GoPro app also allows users to control the camera and the ability to pull high-quality images and vides for quick sharing. Also, the company’s new video editing apps for mobile devices—Quick and Splice—give users numerous options to create some interesting videos.Other than the three cameras, the company will also introduce a few mounts and accessories, a must have for any GoPro owner. Reliance Digital will also be selling some of GoPro’s best-selling mounts, including the Chest Harness, 3-way, and Headstrap along with the QuickClip. So go ahead, head on to the nearest Reliance Digital Store and get your GoPro right away!

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