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PIXELTEK

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EX: Gaming industry is a booming one in India today. Where do you see Pixeltek 5 years from now as far as gaming industry in concerned?
V: Pixeltek has been working closely with several of the leading game developers internationally over the past few years. So, I expect that in the next 5 years, we will continue the relationships we have, and develop new ones along the way. We also have a few projects up our sleeve that we hope to launch in the coming months. As far as VR goes, that is a space I am mostexcited about and I feel we will see the most development over the next 5 years. VR as a technology is poised to change the world, and we hope to be at the forefront of that change.

EX: How is Pixeltek different from its contemporaries?
V: We\’ve managed to stick around in an industry that sees companies open and shut down so rapidly. One of the reasons we were able to do that is by making sure we focus on ˜Quality\’ rather than ˜Quantity\’  from the kind of team members we hire to the types of projects we take on. On converting the text format to audio there is intelligence built in to learn pronunciation of names and new words. For video, of course there are a lot of complex methodologies ranging from image recognition, identifying images that match license criteria and then stitching them in sync with the story.

EX: Tell us how Pixeltek is associated with Oculus Rift.
V: We started developing with the Oculus Rift ever since the first version (DK1). Since it launched, we have been
fortunate enough to work with some of India\’s leading companies in the fields of Entertainment, Real Estate, Hospitality and Manufacturing. We ensure we are developing for the latest hardware available, and have delivered on projects that use the Oculus Rift DK2, as well as mobile VR devices such as Samsung Gear VR and Google Cardboard.

EX: What are the future prospects of virtual reality in India?
V: I personally feel that the prospect for VR in India is quite limitless. I like to believe the only limitation is your imagination. I have shown VR demos to people from all walks of life in different industries, and it\’s really amazing to see the expression on their faces when they first try it. Once the novelty factor wears off, then the real interesting part starts people\’s minds begin to race thinking about all the unique possibilities this technology allows, and we get some really interesting ideas floating around. 

EX: On the same note, in India, which are the areas and genres you feel VR is going to show up first?
V: I think the first space we\’ll see this, and we\’re already beginning to see it, is in the ˜Real Estate\’ space. Making Virtual Reality show flats and apartments is something that many people are keen to start developing. We\’re already working with clients in this space, and look forward to the first launches which will happen very soon.
Another field where this technology is already being used is ˜Entertainment\’  malls, theme parks, etc., are starting to use VR for rides and creating unique and thrilling experiences. We have also developed some VR experiences for a leading Mumbai based entertainment hub.

EX: And we guess you are a gaming freak yourself¦aren\’t you?
V: *Smiles*. Yes, I think you have to love gaming to be in this Industry for so long! I started playing games back in the 80\’s with the Nintendo (then known as the Samurai). I was quite the gaming addict back then, and now I try to play whenever I get free time. Unfortunately due to my hectic work schedule, I only manage to sneak in a couple of hours each week.

EX: No prize for guessing that you are a techie guy. What are your favourite gadgets?
V: Yes, I am a bit of a tech junkie, so I do love playing around with new gadgets and devices. I do lean a bit towards Apple since I\’ve been using their computers for almost 20 years now. So I love playing with the latest i-Toys. I also enjoy using Android devices like the Samsung Note 4, which we\’ve had to use for the Gear VR headset. I\’m an old school gamer – so I love playing retro games on my PC, and I\’m a big fan of point and click adventure games, which are mostly PC and Tablet based.

That being said, as much as I love all my devices from tabs to smartwatches, I also enjoy the time when I can turn everything off and settle with a good book and some good music.

EX: Social networking to you is¦.
V: ¦the ultimate personal broadcast tool. You get to transmit your thoughts across the globe in real time, get feedback, and really feel your finger on the pulse of the world around you. Social Media in many ways is quite similar to Virtual Reality, in that you\’re taken out of the physical space but you are still in control. It\’s no surprise
then, that Facebook bought out Oculus Rift for over $2 billion! The future of VR and the future of Social Media seem to be intertwined, and I for one am extremely excited about the prospects!

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