HyperX, the gaming division of Kingston Technology, announced on Tuesday that it has become the official sponsor of ‘Entity Gaming in India’. This is HyperX’s first eSports team sponsorship in India. It is an exclusive partnership with the HyperX Peripherals, SSDs, and Memory products. People are of the opinion that this collaboration can support talent in the Indian gaming economy.
‘Entity Gaming’ is a professional eSports team with a dedicated squad for completing for competing in CS: GO. The team has been successful so far, and have celebrated victories in Indian and International events like ESL India Premiership, DreamHack Mumbai, Intel Extreme Masters XIV, Taiwan Excellence Gaming Cup, Mountain Dew Arena and a lot more.
To quote Varun Bhavnani, Director & Chief Gaming Officer, Entity Gaming, “HyperX is entering into our line os sponsors monetarily too! It is a first for us, and we believe that we are setting a standard for the industry with regards to how sponsorships are done. We welcome this sea change in the scene and are excited to see how this pans out for the Indian eSport ecosystem. India’s Esports circuit requires the right infrastructure and funding to make the nation world-ready. This is a step in the right direction.
As of now, HyperX sponsors more than 20 gaming teams globally and the main sponsor of Intel Extreme Masters and Dreamhack festivals. HyperX products are designed to meet the needs of professional gamers.
“We have interacted earlier with few of our community initiatives, and we are indeed excited to officially welcome Entity Gaming to the HyperX family. HyperX has been strong support for developing the Indian gaming community and we believe it is time to focus on developing the talent and skill sets. We aim to help Team Entity gain the most out of this association and also help other gaming enthusiasts to polish their gameplay in a healthy gaming environment,” said Vishal Parekh, Marketing Director, Kingston Technology and HyperX India.
HyperX continues to support and sponsor the gaming community and recently announced the 2019 ‘We’re All Gamers’ campaign. This campaign includes music, sports, and eSports ambassadors that participated in developing their own personal gaming personas.