In the year 2010, Google publically announced a facility. The company believed that this feature will bring a giant shift in Internet searching. This is called the Google Instant Search. This feature dynamically displays suggestions or search results as typed. In short, this application makes Google search simple, but only for desktop users. When this search was announced, the Instant search was considered an innovative thing, but not any longer. Google recently announced to remove this feature.
How Things Have Changed Since 2010
The main reason behind the drop of Google Instant search is the shift that technology world has witnessed lately. People have transitioned their life from the web to mobile. Statistics state that mobile searches will soon take over the desktop in 2015. And this increased in the upcoming years. Having said that, Google’s Instant search doesn’t work on small screen; that is, mobile browsers.
From 2015, the space continuously widened between mobile and desktop searches. And this has made Google’s Instant search not-so-important anymore.
On the other hand, let’s fast-forward to 2017. In today’s world, the search scenarios appear very different. Today, more than half of all the Google searches, or any kind of application browsing, happens on mobile devices. And Instant Search has never really been a thing on smartphones. This shifting of the focus has urged Google to kill its Instant Search facility.
Google said in its statement, “We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”