Beauty lies in who beholds – The Luxurious Asus Zenfone 3

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Rating : 85/100 Price : ₹ 27,999/-


Asus manages to maintain its recognised appeal consistently with premium built from high to low-end devices and “straight to business” zeal when you unbox it. The ZenFone 3 feels refreshed for sure as compared to other similar looking mid segment phones. Moreover, it sports an all-new design which is different from its predecessors, as well as impressive innards. The entire charm lies with the front and back coated with glass. The feel and touch of the phone at the first glance, itself will have you admiring Asus newer approach of being both classy and stylish while commutating business at its core with Android versatility.


asus-zenfone-3Powered by a Snapdragon 625 SOC coupled with 4GB RAM and 64GB ROM and up to 128GB Expandable storage, the ZenFone 3 meets the current high-performance standards. Connectivity game is kept at par with LTE support on Indian frequencies, NFC, GPS, Wi-Fi 802.11b/g/n/ac, GPS/A-GPS and Glonass. The 5.5-inch Full HD IPS display on the phone is incredibly sharp, and it’s a treat to watch videos and play games on this display. With a brightness rating of 600nits, the display is vibrant and offers rich colours. What left us spellbound was the display that uses the “Deep Trench Isolation” technique for natural-looking images and sharp texts. The glass on the front and rear are held by a metal frame which feels sturdy but it doesn’t mean you get caught up in the moment as it is slippery. The capacitive buttons which are placed right below the display responded well and we wondered, why it wasn’t backlit? I was completely satisfied with its performance, sunlight legibility and viewing angles. A blue light filter makes the display more comfortable to use at night. Apps launched with ease and jumping from one to another was amazingly fast and there wasn’t any lag issue with heavy files kept to download and background apps in running. The fingerprint sensor was accurately efficient and not even once did it ask to try again. The new Zen UI 3.0 is redesigned with a handful of useful features like one handed operation. The only drawback was the plethora of apps, which comes bundled inbuilt. The inclusion of USB Type-C port and PC Suite and other features aided in quick transfers. Backed with 3,000 mAH, the device charges quickly but with heavy usage, it was a few hours shy away to withstand a day. The single bottom speaker at the bottom was a gamble but the sound didn’t distort at all. Being an audiophile, the audio quality was just okay and would love it, if Asus could integrate a good audio technology.


Well, the camera is switchable from MP to different modes. Rear with 16MP dual tone LED flash and front for 8MP gave beautiful and detailed shots. Interestingly, low light mode gave you the option to make manual settings. HDR Pro and Super Resolution mode are unique and it’s something we haven’t seen in any of the phones and is useful as it gives more crisp and details images. One of the biggest highlights of the ZenFone 3 has to be the support for 4K videos. The camera can also record videos at Full-HD and HD resolutions.


ZenFone 3 should be your choice if you are looking for luxury, display and lag free performance — all packed in one. Slightly overpriced is what we thought at the launch, don’t get me wrong but it was a misconception as the phone is flawless and the camera being switchable, makes it a worthy competitor under 30k and a smartphone to watch out for.

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