India’s smartphone market attested to yet another Chinese manufacturers’ boom in the year 2017. Several different brands from the country successfully captured about 54 percent of market share, which initially was just 34 percent in the year 2016. The stark performance by Chinese companies was conducted by Xiaomi. The company deposed Samsung and became India’s dominant smartphone vendor in the fourth quarter of the year 2017.
It doesn’t end here, Xiaomi further had another major achievement last year. The Chinese giant also monopolized the top five best-selling smartphone list. In this list, Redmi Note 4 was at the lead. Then came the Xiaomi Redmi 4 and lastly Samsung Galaxy J2. Furthermore, the OPPO A37 and Xiaomi Redmi 4A concluded the top five.
Then, Samsung’s Galaxy J7 Nxt, Galaxy J7 Prime and Galaxy J2 2016 made to the list in the sixth, seventh and eighth positions. Consequently, the Vivo Y55L came on the ninth position and Y53 made to the tenth rank of the list.
Xiaomi has an annual growth of 259 percent. The company has been the fastest growing smartphone brand in India for the year 2017. Apart from Xiaomi, the four other companies that followed the lead also turned out to be Chinese enterprises. The remaining four companies are iTel (213 percent), Huawei (165 percent), Vivo (115 percent) and OPPO (104 percent).
The fastest-growing segment last year included the affordable mid-range section. And these devices priced between Rs 10,000 and Rs 15,000. Xiaomi in itself contributed to almost 37 percent of the shipments.
The superior segment that ranges above Rs 30,000 stemmed at 20 percent year-on-year due to high sales of mobiles like OnePlus, Apple and Samsung.
“Online sales and promotions remained strong even after Diwali till the end of December 2017 as some of the brands were clearing their inventory. However, new launches by brands like OnePlus, Nokia HMD, Huawei, Micromax, Xiaomi drove shipments. Over 60 new smartphone models were launched after Diwali alone,” stated a popular report.