After a lot of speculation about WhatsApp including advertising to boost its business, Chris Daniels the Vice President of WhatsApp finally cleared the air about the subject. Daniels said that the company will put advertisements in its “Status” feature.
He further added, “We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”
The dates of implementation are not yet released or even fixed even if there were rumours about the advertisements on the messaging application earlier this month. Though according to media reports, the advertisements on WhatsApp will roll out early next year.
However, one of the cp- founder of WhatsApp, Brian Acton did not agree with Zuckerberg. On the contrary, he said, “Eventually, WhatsApp is going to need to generate revenue. This could come from directly charging for the service, it could come from advertising, it could come from a WeChat-like services play. This first is very hard across countries, the latter two are complicated by E2E.”
He left Facebook in September 2017. Earlier this month he said to Forbes,” Targeted advertising is what makes me unhappy.” In order to generate revenue, he suggested an alternate plan in which he proposed monetising WhatsApp through a metered-user model wherein users are charged after a certain limit of free messages is exhausted. The Facebook Chief Operating Officer Sheryl Sandberg did not agree with him and his plans were turned down.
WhatsApp has a user base of 1.5 billion globally and more than 250 million in India. Since the day of its inception, WhatsApp has been a free platform for its users without any advertisements in it. Running advertisements on the Status feature will be a big step in terms of generating monetary revenue for Facebook-owned messaging service. Even the businesses using it to market their feature will reach out to a humongous audience.
But will the users adapt and appreciate advertisements on their Status? Comment down and let us know!
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