India

Twitter aids in monitoring Air Quality with a Tweet

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unnamed (5)Everyone may not be aware that today is Earth Day. What are we doing towards protecting our Mother Earth? Are we implementing any steps? Pollution is on the rise and it seems like no is paying attention towards doing something on making this a wonderful place to live. Maybe planting trees may sound too much to do or using your vehicles sparingly as well. A little initiative from everyone’s end could be useful to protect our environment, let it be from saving water to recycling products or saving electricity as well.  Just went things were going out of control and was pacing at an alarming rate, on the eve of Earth Day, @TwitterIndia has partnered with @IndiaSpend to launch a new #Breathe hashtag service to enable Indians to get real-time information about the air pollution levels around them through a simple Tweet. Rather than having discussions and debating about it all our life, Twitter has taken a bold move to protect the environment.\n\n13 India cities feature in the 20 most polluted cities in the world according to a World Health Organisation (WHO) report in December 2014. For an Indian, that’s an unbelievably alarming statistic. Astonishing as it sounds, it’s almost impossible to know the quality of air that we are breathing in the place that we live, work, holiday and visit. However, it’s all set to change with a unique initiative by Twitter and India Spend.\n\nIt is a live communication platform for people to use every day, Twitter powers this new #Breathe service to increase public awareness about the upsetting rise in air pollution levels across major cities in India. In the initial launch phase, Twitter users will be able to constantly monitor the air quality in their neighbourhoods in three major cities: Delhi, Mumbai and Bangalore.\n\nAs per WHO’s list in December 2014, 13 out of 20 most polluted cities worldwide are in India:\n

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  • Delhi
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  • Patna
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  • Gwalior
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  • Raipur
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  • Ahmedabad
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  • Varanasi
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  • Lucknow
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  • Chandigarh
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  • Agra
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  • Bhopal
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  • Dehradun
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  • Jaipur
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  • Ranchi
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\nTaking into consideration the strategic importance of the above cities, the next phase of the campaign will aim at bringing the#Breathe service to these remaining cities.\n\nHow does it work? Tweet using #Breathe hashtag with your location, then you will get back a reply Tweet with a real-time update about the air quality in your area. The reply Tweet will include a visual notification with a measurement of the air quality along with possible health implications.\n\nExample Tweet:\n\n

#Breathe Saket

\n\nIn January 2016, Twitter had partnered with Delhi Transport Department (@TransportDelhi) during the odd-even car driving experiment to launch #PollutionFreeDelhi service. The inventiveness focused on enabling users with real-time info for bus and metro route options, traffic updates, and weather conditions. Twitter was able to support Delhi citizens in making the#PollutionFreeDelhi a success, adding another milestone to its daily utility service in India.\n\nDefinitely, Twitter is taking the environmental issue seriously and creating awareness to make it eco-friendly. It is great way of creating alertness through social media, to make sure you breathe fresh air and steps you can take to make the air pollution free. Moreover, the number of users on social media is always on a rise and people will be attentive on the go with a few clicks. It is never too late to start anything. If you haven’t started, then what are you waiting for? If you don’t take responsibility of your Mother Earth, then who else will?

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