We are almost towards the end of our really long tutorial. We started off with Foundation and proceeded further with Social Media, Startup PR, Content Creation and learnt about Test and Iteration before finally concluding with Best Practices. Here we go…Best PracticesWhat are the industry experts saying? What are the top startups doing? Here are three startup marketing best practices.
- Sell the Solution
Too many startups focus on the problem instead of the solution. It makes sense, of course. Founders design a solution for the problem, which makes the problem a founder’s first love. Unfortunately, it’s the solution that appeals to potential customers. Realistically, there are hundreds of products that could solve the problem of, for example, low productivity. What makes your solution the perfect choice?
- Have a Compelling Story
Storytelling is a powerful sales tool. If you have a compelling story, use it. How did you come up with your solution? Did you struggle in the beginning? Are you still struggling? Use your story to differentiate yourself from the competition. Startup marketing is all about the customer and establishing an authentic relationship. Having a relatable story to tell is a fast-track.
- Use All Your Resources
Your team is arguably one of your biggest marketing tools. Their passion for what your startup is doing is called evangelism. Use it to your advantage. Send them out into the world excited to tell your startup’s story to anyone they meet. But don’t stop there. Ride the buzz from a trending topic by writing a blog post on it or creating a video about it. Run a contest around a major holiday to drum up some hype. Be sure you’re not overlooking any marketing resources, big or small. ConclusionStartup marketing is a complex science. Some great ideas have failed due to a lack of media attention and customer awareness. Others have gone under thanks to a poor strategy. Still, other great ideas have spiralled to billion dollar fame! Well, founders everywhere can stop searching for that elusive secret to startup marketing success. It’s simply the sweet spot between content marketing and PR.