Having started his career as a choreographer, determined not to be a perennial struggler on the fringes of the glamour world, Vikram Phadnis eventually reached the pinnacle of success in the fashion and film industry with 25 years of experience. Thus, despite of having had no formal training in fashion designing, Vikram Phadnis has emerged as one of India’s leading designers, retailing from his store in Mumbai, Delhi and online portals for both, men and women. He is now a veteran in the fashion circuit with some of the finest shows to his credit. The endeavor to bring about a synthesis of popular and avant-garde preferences has been his unique selling point, be it prêt, diffusion or couture. Through his uniqueness and versatility, Vikram proves that he is truly a fashion designer of the masses, with a distinction of working with some of the biggest names of the fashion industry and Indian cinema creations like Salman Khan, Amitabh Bachchan, Aishwarya Rai, Kareena Kapoor, John Abraham, Katrina Kaif, Priyanka Chopra, Vidya Balan, Sushmita Sen, Sonakshi Sinha, Akshay Kumar, and many more.