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Sony Xperia X gets a price cut of Rs. 14000 – what’s the strategy?

Did we just sound like as if we are tempting you to grab your Sony Xperia X? Because we just did it, unintentionally. It’s true that Sony’s flagship smartphone that was launched last year in India got a massive price cut and it is currently available for Rs 24,990 on e-commerce portal Flipkart.

While it wasn’t a competetive smartphone, it received a discount of Rs 10,000 just after a couple of month of its launch. Dropping from its original price of Rs 48,990 to Rs 38,990, this is the second price drop for the smartphone.

In case you are curious, the Xperia X features a 5-inch 1080p IPS display which has a curved 2.5D protected glass on top with Sony’s Bravia engine technology to make the display look more rich and classy. The cameras include a 23MP rear unit with a 1/2.3-inch sensor and a fast predictive hybrid focusing system with some performance tweaks that enable it to go from stand-by to capturing an image in about 0.61 seconds. On the front there is a 13MP selfie camera that is claimed to offer better selfies, even in low light.

Powering the handset is a Snapdragon 650 processor with 3GB of RAM and 64GB of expandable storage. Other features include a fingerprint scanner embedded in the power button on the right edge, a dual-hybrid SIM card slot, 4G LTE and stereo speakers with high-res audio output. Sony has used a 2,620mAh battery along with Quick Charge technology, smart battery management system as well as the company’s own Qnovo Adaptive Charging technology which helps in maintaining the overall lifespan of the battery.

To be very honest, the price is still quite high for a smartphone with such hardware. The LeEco Le 2, which is priced at Rs 11,999 comes with a Snapdragon 652 SoC and for just Rs 17,499 you can get the Lenovo Z2 Plus which has a flagship Snapdragon 820 SoC, 4GB RAM and 64GB of storage.

So, with the double price cut, is the price justified now? May be not.

With that price tag, it is competing with mid-range phones and a few other flagships like the OnePlus 3T, and almost all of them offer consumers better specification and features, including camera and battery. There are smartphones from Lenovo and LeEco available in the market which is priced almost half of what Sony is asking for, and they give better specs in terms of RAM and processors.

The price cut seems to be in time before Sony launches some new smartphones at the Mobile World Congress in Barcelona, scheduled at the end of this month. The upgraded version of the Xperia X can be expected to be unveiled at the event too.

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