With every other person doing online business these days – be it on WhatsApp, FB or simply on the website, it’s high chance the person reading it right now is also one of them. If not, probably an interested one to try his or her hands in selling products online. But may be, you don’t know the rules and processes? How about a tutorial?
With friendly user experience, robust logistics, and convenience of cash of delivery, e-commerce platforms have made it big in India. Whether it is clothes, electronics, furniture or even food, ordering online is so much easier and time-saving for today’s consumer. The e-commerce industry is rapidly flourishing and you don’t always have to be a consumer on it. You can actually try and be successful at selling products online. If you don’t know how to go on about it, here’s the short guide:
What is Ecommerce?
Wikipedia defines: E-commerce is a process of buying or selling products online. It works on technologies like electronic transfer of funds, Internet marketing, online transactions, mobile commerce, and a lot more. The establishment of the e-commerce industry started after a sale between students at Stanford Artificial Intelligence Lab back in 1971.
The e-commerce industry wholly functions through the Internet, and for that, it requires websites. An e-commerce website is a virtual storefront where you can buy whatever you need and is present in their inventory. Software built to make our lives easy are complex on their own. An e-commerce platform is a series of software that allows merchants to build and host their own virtual storefront. With various kinds of platforms available out there. Different platforms need to be merged to create a website tailored to your needs. It is common knowledge that a platform will use a programming language. They are generally in Java or PHP or .net. The most popular language of these is Java.
Hosting of an e-commerce platform
When it comes to hosting an e-commerce website, there are two options — on-premise hosting and on-demand hosting. On-premise hosting is when you host your e-commerce website on a server that’s confined to your building or company. This allows you to have more control over the platform and greater visibility of your data. You can also keep the data of your platform secure this way. On-demand hosting on the other hand is done by a vendor on your behalf, where you host your website on the cloud. You can easily set up your platform at a low-price point and the system upgrades and maintenance will be done by the vendor. Scaling of hardware and expenses is much easier on the cloud compared to on-premise hosting. The only concern in this case would be data security, although, major server providers generally have strong firewalls.
A template is something that you use as a guide to make something. In simple words, if we need to draw a line, we use a ruler. The ruler here is a template. In a similar fashion, there are several templates available for you to design and modify your online e-commerce platform. There are several e-commerce engines available for you to choose from in the market, like VirtueMart, Zen Cart, Magento, and many more. They provide you with professional e-commerce themes and templates. Every template is meant to combine the best of functionality and appearances together. Professional templates generally come with great looks, user-friendly navigation, informative description pages, and site wide search options. Another reason to opt for these pre-designed templates are that you will receive 24/7 support in case you have any issues that need to be fixed immediately.