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Roposo launches new Style Check-in feature: Connecting India with fashion!

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Sonakshi Sinha becomes the first user to Style Check-in on Roposo

Roposo, the country’s favourite fashion social network just became more addictive! It has launched its style check-in feature which allows users to update their location along with their fashion posts. This feature enables others to see what is trending at stylish places across the country and who’s wearing what at the most glitzy parties and events. As users can also tag the places from which they’ve bought a certain item of clothing, others can discover the best markets and brands to shop from. With style check-in, Roposo has managed to connect India with the love of fashion. So exciting is the appeal of this feature that Bollywood diva, Sonakshi Sinha has already used style check-in, becoming the first celebrity to add a location to her posts.

Launched in 2014, the fashion social network helps women search and discover their unique style through trend stories, reviews, DIYs, and style inspirations. Users can shop new products and trends that are curated, personalized and updated every day from across 500 web stores and 5,000 brands. With more than 2 million active users and various celebrities on board, this user generated content platform is fast becoming India's most active social network. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.

Speaking about the new geo-tagging feature, Avinash said, “Style check-in from Roposo is set to change the way Indians shop and discover fashion. This is the first product in the country to connect style with location. There are certain cities in India where trends catch on the fastest. Those in other geographies can now stay abreast with the most fashion-forward choices that others in India are making with style check-in. Since users can also add location to snaps of things they buy at certain markets, style check-in will fuel online discovery of offline sales. The feature is sure to revolutionise how India gets its dose of style inspiration.”

Celebrities showcase their fashion flair with Style Check-in

A host of famous Indian celebrities have taken to style check-in with great enthusiasm. Some of the famous faces like Nargis Fakhri, Kashmira Shah, Sania Mirza, Aditi Gowitrikar, Ranjit Rodricks, Nayaan Chaudhary and Achla Sachdev have also created their stories using the feature.

Propelling Industry Growth

Style check-in is also expected to have a deep impact on the Indian fashion business at large. Fashion production houses till now did not know which styles to produce for which city and had to rely on local sales. This meant the industry could not forecast demand for styles. However, now that they have access to real time photos of what people are wearing by location, businesses stand to benefit as they can spot which trends are making waves where.For the style check-in feature, Roposo will use either the device GPS to add the location tag to a story or search for a pre-existing location. Users will also be able to see all the photo posts which are near their location. All levels of geography, from streets, malls, cities to countries can be used to check in and custom locations can be added wherever necessary. Check-ins can be edited and location can also be added to old posts on Roposo.Go ahead and flaunt your style and check out what’s trending across India. For more information, visit www.roposo.com

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