Good news and more good news for the Indian consumers in the running year. First it was Jio with their unbelievable offers, it’s time now other players in the space have been forced to up their game or simply be left behind in the race.
Almost every one of Jio’s competitors has come up with at least one offer that they hope would keep their existing user base tied to them. Apart from the tempting package offers service providers like Airtel and Vodafore have been offering, it was the turn of Vodafone to announce yet another offer on Sunday, 19 th February 2017.
Telecom major Vodafone said it has entered into a partnership with Amazon Prime Video India to enable its customers access a large selection of Hindi movies, Hollywood, regional cinema, US TV shows, kids programming and global Amazon originals.
“The partnership makes available a wide range of latest, high-quality movies and TV shows to our millions of customers, giving them exclusive access to a diverse selection of entertainment and rich content with an unparalleled streaming experience on the data strong Vodafone SuperNetTM 4G network,” Vodafone India Director (Commercial) Sandeep Kataria said in a statement in Mumbai.
“The entertainment consumption patterns of customers are rapidly changing. They want more freedom and flexibility in the way they consume content,” he said. “This partnership with Amazon Prime Video does just that, further strengthening our content proposition and reiterating our commitment to offeringthe best to our customers along with unique privileges,” he added.
It is the first telecom company to partner with Amazon Prime Video India, while Vodafone said its consumers can enjoy the channel with a special offer on Vodafone SuperNet 4G network starting March 22 nd .
After subscribing to Amazon Prime via MyVodafone app or Vodafone Website for an annual introductory subscription price of Rs. 499, Vodafone customers will get Rs. 250 cashback as their Amazon Pay Balance, the statement said. The offer is currently available only for Vodafone customers using Android devices.
Commenting on the development, Amazon Prime Video India Country Head Nitesh Kripalani said: “We are delighted to partner with Vodafone India to bring this unique offer first to Vodafone customers. This offer further extends our promise of delivering convenient, on-demand access to our large content selection to our customers.”
“At Amazon Prime Video, our focus is on offering latest and exclusive movies and TV shows to customers on a reliable service, with great playback quality and low data usage,” he added.