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LG unveils K7 & K10 with Make in India initiative

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The big guns LG have also entered the mid segment market and will give other mobile brands a run for their money. LG Electronics India Limited (LGEIL) today announced the launch of K7 and K10, the first smart phones the company will be making in India. The move reiterates the company’s long term commitment to India and its customers in the country. The K series phones will be an enormous boost to the Indian market, making a point that India is ready to produce smart phones as well. When you have companies like LG giving them the backing they need and all the components to produce devices in India, you definitely couldn’t ask for anything more.

The launch of K series was graced by by Shri Ravi Shankar Prasad, Union Minister, Communications and IT, Government of India, Mr Pankaj Mahindroo, Founder and National President, Indian Cellular Association, Mr. J.S.Deepak, Secretary Dept. of Telecommunication, Dr. Aruna Sharma, Secretary Department of Electronics & IT, Mr Rajiv Bansal, Secretary – Electronics, DeitY and Mr Kim Ki Wan, Managing Director of LG India.

The first of its kind, the K series features unique glossy pebble design, advanced camera tech and the freedom to click selfies without tapping on your phone. It also comes with Gesture Shot and Gesture Interval Shot, now taking selfies is easy and hassle-free. Gesture Shot enables users to take photos simply by raising an open hand in front of the lens and then clenching it into a fist. Closing one’s hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos. Other standout features comprises of VoLTE and VoWI-Fi. Apart from that, the K7 sports a 5.0 inch In-cell touch display while the K10 possess a 5.3 inch In-cell Touch display.LG-launches-K7-and-K10Key Specifications:

  • Display: 5.0-inch In-cell Touch
  • Chipset : Qualcomm Snapdragon 210 SoC
  • Camera: Rear 5MP / Front 5MP
  • Memory: – RAM: 1.5 GB- ROM: 8 GB
  • Battery: 2,125mAh
  • Operating System: Android 5.1 Lollipop
  • Size : 142.7 x 72.6 x 8.6mm
  • Network: 4G LTE + VoLTE, VoWi-Fi 3G/ 2G
  • Colors: Titan / Gold / White
  • Others: 2.5D Arc Glass / Gesture Shot / Gesture Interval Shot / Tap and Shot
  • Display: 5.3-inch HD In-cell Touch
  • Chipset: Qualcomm Snapdragon 410 SoC
  • Camera: Rear 13MP / Front 8MP
  • Memory: RAM: 2 GB ROM: 16 GB
  • Battery: 2,300mAh
  • Operating System: Android 5.1 Lollipop
  • Size: 144.7 x 73.6 x 8.7mm
  • Network: 4G LTE + VoLTE, VoWi-Fi / 3G / 2G
  • Colors: White / Indigo / Gold
  • Others: 2.5D Arc Glass / Gesture Shot / Tap and Shot / Gesture Interval Shot

The glossy pebble design is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless style that could only be made possible due to the sides of K-series phones being free of button clutter. With design cues borrowed from nature, the K10 and K7 look far more expensive and exclusive than they really are. The back cover features an intricate woven pattern for optimal grip.

Mr Kim Ki-Wan, Managing Director, LG Electronics India, said, “India is a strategic market for LG globally and the decision to manufacture smartphones in India underscores our commitment to our customers here. We want to tap the huge potential for smartphones in the country and the K-series will be the first ones to be manufactured in India. While these devices are in the sub 15k price band, they have features typically seen only in premium devices. We are optimistic that the Indian consumers will love the premium-ness of the K7 and K10 at regular prices.”

The K series have a seamless design and it does feel premium when we got our hands on the phones. LG with Make in India initiative gives India the backing and liberty to produce in own house phones. With unique features and at cheap pricing, K series will surely make their mark and compete with other budget phones. You could log onto our YouTube channel on TheTechy to get an insight of the First Hands on and review of the phones.

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