Indus OS and Freecharge Join hands to implement OS integrated Innovation

Indus OS and FreeCharge introduced Recharge 2.0, a software product that’s integrated within the smartphone dialer interface. Recharge 2.0 on the Indus Dialer will simplify the recharge experience for Indus OS smartphone users.According to various industry estimates, around 95% of India’s mobile subscriber fall into prepaid connections. A majority of prepaid users prefer fixed monthly data plans for the limited amount of data usage, an often neglected fact is that they do not have a clear idea of how their money is getting spent.Recharge 2.0 provide comprehensive analysis on users usage patterns along with real-time updates to offer more control in the hands of pre-paid users. Due to it’s OS-level integration into Indus OS, Recharge 2.0 integrate smart usage of prepaid balance alongside intuitive mobile recharge experience powered by FreeCharge. The new Indus Dialer allows users one-touch access on the phone dialer to recharge through FreeCharge and allows quick information of current balance on the main dialer screen. The user can also analyse previous balance to compare usage across Talktime, Data and SMS.

Rakesh Deshmukh, CEO & Co-Founder, Indus OS, “Contextual integration of brands and products across tech platforms is the future. This is inevitable in an economy such as ours, where we are just starting to scrape the surface of OS-integrated Brands (OSIB) to address true consumer needs. So, language integration in AI based services, map integration with location based services, payment integration with utility based services, video/audio integration with communication based services, security integration with government offered services, are amongst many such possibilities that will be explored. We have been working towards this and developed success cases, for instance, the Indus Reader (Text-to-Speech feature) developed in collaboration with the Ministry of Electronics and IT.”He further added, “We are proud to introduce the OS-integrated Freecharge product, which will revolutionize the way Indian pre-paid users recharge their SIMs. It’s two key value propositions are; one-touch recharge payments, and tools allowing complete information on spends across talktime, SMS and data. Our aim is to empower the pre-paid user with accurate information aiding smart decision making. This first-in-the-world experience is expected to positively impact the consumer engagement and consumption rates.”Govind Rajan, CEO, Freecharge, said, “We are extremely pleased to launch contextual payments by way of Recharge 2.0 – a one touch recharging and balance analytics product for the users of Indus OS, which is a first of its kind product launched by anyone in the world. FreeCharge has always taken immense pride in its simple and intuitive user experience. Contextual payments takes this a step forward with the one touch recharge interface that comes with Recharge 2.0. At present, we have collaborated for recharge payments being powered through FreeCharge on Indus OS but soon we plan to expand the scope to all kind of payment services like DTH recharges, electricity bill payments, merchant payments in both the online and offline space. Additionally, the FreeCharge experience will now be available in 12 major regional languages with Indus OS which will provide us a chance to serve the regional smartphone users as well.”

Recharge 2.0 will be exclusively available to the existing 6 million Indus OS users and new users of Indus OS powered devices. In the face of the latest developments in the payment infrastructure and the burgeoning cashless economy of India, Indus OS and FreeCharge have taken a proactive effort to encourage refined payment habits and patterns.

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