Mark your calendars: 19th November 2017, Sunday is the day the entire Mumbai (and perhaps folks from many, many other Indian states) flock together to Reliance Jio Garden in BKC to witness a stellar concert by arguably the most popular, wizard-like musician, and unstoppable Ed Sheeran. We can already picture people rushing in to watch the magic unfold with eager eyes as gates to the sold out concert open tomorrow. For those lucky people who managed to get their hands on tickets to the concert, you are in for a treat and those who didn’t, well we feel you.
We were in conversation with Mr Kunal Khambati, Head of Live Events and IP for BookMyShow, and we got an exclusive inside scoop of all the preps going on at the BMS headquarters to put up a fantastic show. Read the interview here-
So, it’s just 3 more days to the concert. How are the preps for the most-awaited concert of the year coming along?
Preparations are definitely in full swing with only a few hours to go to his concert. We are running final checks with regards to security, traffic, production and basic concert hygiene. Months of hard work has gone behind preparing for this one night to ensure we deliver a seamless experience to all fans.
Is there a lot of pressure on from you to deliver a bigger and better concert this year than the one that took place in 2015?
BookMyShow has been in the business of providing access to entertainment options to its customers for 10 years now, delivering quality entertainment to its customers for the last one decade. With every event we deliver, we curate unique experiences and ensure that we keep enhancing the experience for our customers as we go along. We use shortcomings as insights to enhance the experience for the next event. Ed Sheeran is easily one of the biggest international singers and we are working round the clock to ensure that his fans are able to enjoy the highest standards of quality that are at par with international standards.
How easy or difficult was the coordination looking at the scale at which the concert is being held?
Every international act requires a thorough and adequate amount of homework and effort. The co-ordination started well in advance and all the teams have been working in full coordination with one another. Prior planning, clear delegation of roles and responsibility, adhering to set meeting deadlines have been our mantra. BookMyShow has enjoyed the legacy of successfully working on large scale IPs- Coldplay, Justin Bieber, Chainsmokers- and we look forward to Ed Sheeran’s fans having an exciting time with us. I’m sure this will be another feather added to the cap.
The concert was sold out within minutes and so we’re sure to see a huge sea of people flocking from all over the country to see him. How many people can we expect and what would you like to say about the response to the concert?
Over 10,000 fans! The venue layout has been well-planned with clear demarcations of dedicated parking spaces and entry/exit points managed by BookMyShow, traffic management at different routes, gate entry management by BookMyShow. For a seamless experience, we are continuously focusing on other details such as traffic management, home delivery of tickets to reduce queues at the box office and more most of which have been home delivered already. Yes, the show was a sold out concert in 48 hours and we are thrilled with the response!
Would there be anything special we can look forward to at the venue?
Apart from the performance, fans will be able to enjoy scrumptious F&B options, engage with Jio and Pixel 2 at their installations, buy official tour merchandise and be in awe of state of the art production. 15 lucky BookMyShow Superstar customers will also arrive in style in luxury cars to the venue and en-route enjoy an exclusive sundowner planned for them. Reliance Jio and Ola Cabs have started a contest for their lucky few consumers to win the tickets for the concert despite the event being a sold out event. For the Jio offer, you will have to visit edsheeranjio.com and pick one from two options. The first option is to imagine how you would like to welcome the ‘Perfect’ singer to India, take a photo or video of that concept and upload it on your social media accounts with #EdSheeranOnJio, tagging @reliancejio. You just need to fill a form on the website and you are done. The second option is that you answer a few questions about Ed Sheeran, submit your JioFi or IMEI number and wait to be picked. For Ola cabs, complete 5 trips with Ola Prime, enter the code EDSHEERAN and enter the lucky draw. Select few will win the concert tickets.
What can fans expect?
Ed Sheeran will perform some of his greatest hits including Shape of You, Galway Girl, Photograph, and Thinking Out Loud so that’s definitely the best part but watch out for his acoustic set! He likes to have his audience croon along with him, so fans may just be his backup singer on a few songs. He said at his concert at London’s O2 Arena that his “goal is for you to leave this gig with no voice” so fans must be ready to lose their voice. Cutting-edge stage production and elements of high-tech visuals and lighting, and just Ed with his guitar, a couple of microphones and his trusty loop pedal system. In addition to all of this, fast-rising pop artist Ari Staprans Leff who goes by the stage name Lauv will be the opening act of the event and has been accompanying Ed Sheeran on his Asia tour. The crème de la crème including Bollywood celebrities, influencers and sports personalities are expected to be in full attendance.
After what we hope would be a super-successful event, what other future events would you be working on?
We are already gearing up for A.R. Rahman- Encore, in association with MTV in Mumbai, Hyderabad, New Delhi and Ahmedabad. This spectacular four-city mega stadium tour is already witnessing a massive response from Rahman’s fans all across the country.
Ed Sheeran is all set to make Mumbai swoon to his tunes on the 19th November 2017. For all the fans attending the concert, gates open at 5.00pm and close by 9.00pm.