Samsung has been the number one smartphone company in the world for quite some time now. And Apple has held on to the second spot securely for years. Over the past few quarters, reports suggest that Huawei is quickly catching up to Apple. The latest report from the market analysis firm called Counterpoint Research states that Huawei has actually surpassed Apple to become the world’s second largest smartphone company (as per the number of units shipped), as of the second quarter of this year.
Huawei is behind Samsung because the global smartphone sales are concerned. Counterpoint states that Huawei achieved this milestone by time and again investing in research and development, along with relying on creative and aggressive marketing campaigns.
It totally qualifies to mention here that Apple is likely to sprint back and take this position from Huawei in the upcoming months. The company is very close to unveiling its new iPhones later this month. The sale of this new product will determine where Apple will stand in the coming quarter. The report also states that Huawei has a limited existence in the key markets across South Asia and North America. This will likely curtail the company’s potential in the mid-term in order to sustain its second position behind Samsung.
Apple Versus Huawei: Who profits better?
Huawei’s better ranking doesn’t mean that people are now buying fewer iPhones and more of Huawei devices. Apple, on the other hand, has a much higher profit margin on its handsets. Thus, Apple eventually ends up making more money compared to its rivals. The iPhones are very trendy and covetable machines. The report also mentions that despite dipping down to third place, the iPhone 7 and iPhone 7 Plus have remained to be the best selling smartphones in the world. On the other hand, none of Huawei’s handsets made it to the top 10 list.
Samsung and Huawei both are focusing on creating a lot of market share, and it has its benefits as well. This allows the company to reach out to more potential users and create the brand presence quickly in the new markets. Apple hasn’t focused on this strategy very much, and still, it has worked out just fine for the company.