Huawei has been strategically focusing on offline Indian markets. The company recently announced that they are planning to set up 100 exclusive experience zones in association with its retail partners in the coming year 2019. In the 2nd quarter of this year, Huawei has become the second largest smartphone seller in the world where Samsung secures the 1st position.
Huawei mentions that India is a tier-1 market for them. If we talk about a little while ago, the company only marketed its sub-brand Honor in India focusing on the affordable segment. Now, as the company introduces more Huawei branded smartphones, it is entering the premium segment where the competitors are OnePlus, Samsung, and Apple.
The Senior Product Marketing Director of Huawei Consumer Business Group, Wally Gang said during the launch, “With the launch of Mate 20 Pro, we are making an entry into the offline retail channel and would set up 100 exclusive experience zones through our retail partners by 2019.”
He added, “We thought when we launch the Mate 20 Pro in India there should be Indianness to it with some localisation. Our aim was to make the Mate 20 Pro as Indian as possible. As part of that, we thought about language localisation and things like the ‘panchang’ calendar integration.”
“India is a significant part of Huawei’s innovation story. India R&D centre is the second largest facility for Huawei in the world. Several capabilities like the new Kirin 980 chipset and EMUI 9.0 OS have been contributed by the Indian R&D engineers,” added Yang.
Huawei’s EMUI 9.0 OS has India-based specifications like language support and also better Paytm app integration. In fact, the Mate 20 Pro smartphone also has key features developed by the Huawei India R&D team, that in turn provides a lot of localised capabilities. This R&D facility in Bengaluru is a key platform, component, and solutions development and delivery centre for global markets.
The Mate 20 Pro has been launched in India at 69,990 INR and will be available exclusively on Amazon from 3rd December only for Prime members. Non- prime members can purchase it from 4th December as per Huawei Consumer Business Group. This phone comes with an in-display fingerprint sensor which is the latest trend in the smartphone arena.
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