Fitbit has finally introduced Versa in Indian market at a price of INR 19,999. Fitbit Versa Special Edition will also retail for INR 21,999 and accessories range from INR 2,499 to INR 8,999. It will be available in India from May 13, 2018, across Reliance Digital, Croma, Helios and other major retailers offline and exclusively online on Amazon India. Fitbit also unveiled Arc designed especially for kids and it will be available soon at retail stores and online market.
The name of the smartwatch Versa is short for ” Versatile” according to the company. Just like the name, the new smartwatch has undergone some major changes compared to its predecessor, Ionic. The major changes are the size of the screen, the bezel of the screen and the thickness of the screen. The Versa screen measures 1.34 inches and it’s 39 mm in width. Most importantly the new OS of the new smartwatch is something that everyone is looking forward to.
Some of the health features are 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android,wallet-free payments, and on-device music – all with 4+ days battery life. Though the wallet-free payment is only available in the special edition.
“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”
The company has taken an extra step to make smartwatch more convenient for its female users. The Versa will have special female health tracking to track their menstrual cycle, view sensitive health data in one place, and provide a tailored suggestion.
Powered by Fitbit OS 2.0, Versa tracks your daily activities and the data is more accessible with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks and support to help you stay on track to reach your goals. Advanced health and fitness includes personalized on-device workouts with Fitbit Coach, enhanced 24/7 PurePulse heart rate tracking, 15+ exercise modes including automatic SmartTrack swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.
The Versa will even automatically track the workout duration and then provide customized routines. It has a battery life of 4 days which is 1 day short compared to the Ionic. There are various other features which are designed and inculcated to make communication more effective such as instant reply and notifications on the screen.