Facebook Will Reject Ads from ‘Fake News’ Pages

Facebook India

The social media giant Facebook has fired a shot against ‘fake news’ of its platform. Facebook is on a war against ‘fake news’, which is used to deceive people instead of enlightening them.

Facebook on Monday, August 28, 2017, announced that pages that are habitual to linking bogus news stories will no longer be able to advertise at the world’s biggest online social media network. This move is the most recent blast of Facebook in its war against ‘fake news’, which is used to mislead instead of informing.

“If Pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook,” product managers Tessa Lyons and Satwik Shukla mentioned in a blog post. “This update will help to reduce the distribution of false news which will keep Pages that spread false news from making money.” They added

The social media network any which ways didn’t allow such fake ads that link stories. Such stories are anyway determined to be false by the third-party fact checkers.

“False news is harmful to our community,” the product managers said. “It makes the world less informed and erodes trust.”

In today’s world, fake news has become a serious issue. An example of the biggest fake story of the world is the previous year’s US election campaign. Clearly, so any fraudulent stories took rounds on social media, potentially swaying some voters.

People are now concerned about the frauds and tricks, which will be affecting the elections in Europe this year. The investigations are able to show how “click farms” generate revenue from online advertising. Such sites often use made-up news stories to gather revenues.

“We’ve found instances of Pages using Facebook ads to build their audiences in order to distribute false news more broadly,” Lyons and Shukla said.

Fake news: Google’s contribution

Facebook and Google have been working very hard to restrain, or at least mitigate, stories that are crafted to mislead and misguide people. Earlier this year, Google introduced a fact-checking tag for its search results, globally. This was Google’s initiative to help contain the spreading of misinformation and “fake news.”

These new tags will be used in all the languages for the users worldwide. These tags will also use third-party fact-checkers to be certain whether the news item is true, false, or somewhere in-between. The brand new feature debuted about the same time Facebook added a new tool in news feeds. Both these initiatives will help users to determine whether the shared stories are real or fake.

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