On Wednesday, Facebook made a huge move by competing in the television market. The company expanded its video offerings by providing programs ranging from professional women`s basketball to a safari show and a parenting program. The improved product is called “Watch.” Initially, this will be accessible to a limited group in the United States on Facebook’s mobile app, website, and television apps.
The world’s leading social media portal added a video tab in the previous year. This has been tumbling clues for months that it wanted to grow to be a source of unique and well-produced videos, rather than just content made by users.
Reuters, the international news agency, reported in May 2017 that Facebook had signed contracts with millennial-focused news and entertainment producers. These include Vox Media, BuzzFeed, ATTN, Group Nine Media, and much more to produce shows. And Facebook approached these companies for both scripted and unscripted programs.
“We’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos,” Daniel Danker stated on Wednesday, 9 August, 2017. He holds the position of Facebook`s product director.
Facebook’s CEO, Mark Zuckerberg, declared in a Facebook post that Watch would also permit users to chat and link with people during an episode. It will also allow them to join groups with people who like the same shows, thereby building community.
What Will Facebook Show?
The programs on this medium would include videos of the Women`s National Basketball Association. This is a parenting show from Time Inc. Another program will be a safari show from National Geographic. Facebook has started broadcasting some Major League Baseball games.
ATTN declared on the very same day that it had two original series coming to Facebook Watch. This would include a health program with actress Jessica Alba and a relationship advice show. Ultimately, the social media giant also declared that the platform would remain open to any show creator as a place to distribute videos.
Facebook, based in Menlo Park, California, is facing a populated market. The company is facing major competition from traditional television networks. The newer producers such as Netflix Inc and Alphabet Inc`s YouTube as well as Twitter Inc and Snap Inc are also giving Facebook a tough time.