Corning has collaborated with Micromax to incorporate Corning Gorilla Glass for its “value segment” Vdeo smartphones. Value-segment smartphone category ranging from Rs 5,000 to Rs 10,000 has the second largest smartphone market according to the recent poll.
“Value-segment smartphone customers typically spend a significant portion of their income buying a device,” said John Bayne, vice president and general manager, Corning Gorilla Glass. “Many of these first-time smartphone users simply cannot afford to repair or to replace a damaged device. That’s why it’s essential to protect these devices with a material such as tough, damage-resistant Corning Gorilla Glass.”
The Corning Gorilla Glass 3 enhanced scratch resistance and reduced scratch visibility, incase scratch occurs. Formed using Corning’s fusion draw process, Gorilla Glass 3 also provides a smooth and sleek surface perfect for touchscreen devices. However, it’s worth mentioning that other popular smartphone brands already use the Corning’s Gorilla Glass 3 protection.
Bayne added, “For all mobile phone consumers, their device is critical. It is often the most valuable thing they carry on their person every day and something they use not just to communicate but, in many cases, as their primary access to information. We are thrilled that Micromax – one of India’s premier device manufacturers – has designed Gorilla Glass into its Vdeo smartphones to give value-segment users the protection that they not only need, but they deserve. This level of performance is not possible with other material options.”
“It is important for the entire ecosystem to come together to deliver a compelling and complete solution to consumer needs. With the Micromax Vdeo range we have broken the perception that a durable, high-quality display is limited to premium devices,” said Shubhajit Sen, chief marketing officer, Micromax. “We believe our continued collaboration with Corning will help propel adoption of smart phones with consumers in the value segment.”
Micromax’s Vdeo range of smartphones is fully loaded with best-in-class features including 4G VoLTE, Android Marshmallow, great battery performance, HD display and housed in a premium and stylish metal body.