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BRITZO unveils ‘Make in India’ mobile phone brand iVVO

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BRITZO has launched its new smart mobile phone brand ‘iVVO’ in India. The brand has rolled out eight new 2G feature phones across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. BRITZO also launching its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones in ‘Storm’ series. The priced of the launched products starts from Rs. 649 to Rs. 5,999. These device is aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi tethering, facial recognition, shatterproof smartphone screens.

The three feature phones have been launched under the product category BEATZ, two each under PRIMO, one each under TUFF, VOLT, and SELFEE. The product comes with features such as smart applications, K-type box speakers, shock-proof designs, wireless FM, long-lasting battery life, automatic call recording, and one-touch music access. iVVO is also planning to launch its first 4G feature phone ‘Skipper’ with WhatsApp and Wi-Fi tethering capabilities. The company also provided multilingual support for English & several regional languages such as Hindi and Urdu and supports other 22 Indian languages in a readable format.

The brand is also rolling out its feature-intensive 4G smartphones ‘Storm Lite’ and ‘Storm Pro’. The two smartphones includes the latest Android Oreo (Go edition), 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus, shatterproof screen. They also come loaded with ‘face unlock’ facial recognition feature that enables its users to unlock their smartphones. The two variants are available with 1GB RAM and 8GB storage space and 2GB RAM and 16GB storage space (expandable up to 128 GB). Both of the devices are based on the Android Go operating system that extends the latest Oreo 8.1 software with an assured OS version update and have been priced at Rs. 4,999 and 5,999 respectively.

Commenting on the launch, Mr. Pradipto Ganguly, CEO & Co founder, BRITZO said, “BRITZO has recognized critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are very delighted to announce the launch of iVVO, which is a direct outcome of our research and innovation-driven approach, and are confident that the brand will emerge as the flag-bearer of digitization in rural India.”

He added, “Besides offering unmatched features, we have also worked on the pricing and have simultaneously enhanced our channel partnerships and aftersales services to offer a superb customer experience to our end-users. The brand launch also comes in tandem with the rollout of our first smart 4G feature phone and two evolved 4G smartphone offerings, which is in line with our vision of making superior technology accessible to every Indian.”

iVVO also bundled with the brand’s exclusive 201-day replacement warranty as well as 12+3 month product warranty. BRITZO has already has 200 direct and indirect partners, 20,000 retailers, and over 900 service outlets. BRITZO going to set up an assembling unit in Greater Noida and planning to mobilize Rs. 100 crores towards the Make in India initiative.

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