The future of audio augmented reality is here, thanks to Bose.

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Imagine 2050, you are taking a stroll at the museum and then you turn around to look at a souvenir. The very moment when you look at it, there is a background score. The background score is basically a personal assistant narrating historical facts and details about it. Sounds very advanced, doesn’t it?

But it is here. The future is here. Bose, the leading audio equipment producer has decided to take augmented reality to a whole new level. The company announced the launch of audio augmented reality at the SXSW, but no one could anticipate what was on its way.

At the launch, Bose finally unveiled the new Bose Augmented reality glasses. Glasses which are designed to enhance the augmented reality platform focusing on audio which no one even thought of. According to a report from CNET, Bose’s AR concept unsurprisingly focuses on audio, adding “audible layer of information and experiences” The company has set up a fund of $50 Million for development itself.

The audio orientation of the glasses is making it stand out amongst its other competitors like Google Glass or the Intel’s Vaunt Glasses. The glasses have integrated headphones, which are actually speakers placed strategically in the middle of the arm which utilizes dipole technology. The dipole technology directs the music and the AR vocals directly to your ears which creates a sense of a personal assistant.

The Bose AR glasses appear like normal glasses, which makes it a more convenient choice, compared to the other glasses. The glasses have only three sensors in it, which are an accelerometer, a gyroscope, and a magnometer. The glasses will use the GPS of the companion smartphone to carry out any function related to location.

The creators have ensured that the glasses will be extremely simple to use as it will sense the nod in order to initiate any process and a shake to cancel or stop any function.A microphone is also placed in the right temple, enabling the user to answer any calls.

The Bose AR glasses will be available to the masses for sale during the summer. The price of the glasses is yet to be announced. A software developers kit(SDK) will be provided to all the app makers so they can create a software for the hardware. The partners at the moment are Trip Advisor, Yelp, and TuneIn.

“Bose AR represents a new kind of augmented reality, one that’s made for anyone and every day,” said John Gordon, vice president of the Consumer Electronics Division at Bose. “It places audio in your surroundings, not digital images, so you can focus on the amazing world around you — rather than a tiny display. It knows which way you’re facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines.”

Considering the focus of the leading tech firms on augmented reality, this is just the peep into a promising future that awaits all of us. And Bose is definitely ensuring that it will one of the leading innovator in the future.


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