Budget Smartphone


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  • 5.5” 1280×720 pixels IPS Display
  • Qualcomm Snapdragon 410 SoC
  • 1.2 GHz Quad Core CPU
  • Adreno 306 GPU/ 2GB RAM
  • 8 &16 GB variants extendable upto 64 via Micro SD Card
  • Android OS v5.0.2 Lollipop
  • 13 MP Laser auto focus & dual-LED rear, 5 MP front
  • Micro USB v2.0, USB on the go
  • Non-removable Li-Po 5000 mAh battery

First Impression

Asus-Zenfone-Max-1-e1452005785234When we first held the phone in our hands, we were amazed by the looks of it. The looks weren’t the captivating part of the phone but the battery life was the headline grabber. For most of you, who had concerns over battery life wherein your entire day goes on charging your phone, The Zenfone Max surely wouldn’t bother you much on the charging side as Asus has delivered the goods on the charging factor as battery life was the primary concern of the audience. Asus believes in uniformity which we can see in the design being very consistent in the design department. My first glance at the phone made me feel like this phone is very similar to Asus Zenfone lineups of smartphones. By the looks of it, never did it made us feel like a cheap device with its sturdy look and well-built quality.


  • Design & Build

The metallic brush on the back of the panel makes the 5.5-inch phone very likeable. The curves and sturdy feel of the phone makes it look rich and easier to hold in the hands. It’s a little heavy as compared to other phones and why wouldn’t it be, when the phone focuses primarily on battery. Just like all other smartphones, the power rocker button is on the right and above that is the volume key button. The 3.5mm jack lies independently on the top, with the USB OTG and mic at the bottom. The back cover is removable and that is where you’ll find the dual sim card slots with the microSD card slot and the battery which is non-removable. The speaker of the Zenfone Max is packed neatly at the bottom on the rear which is above the 3.5 mm jack.


  • Performance

The phone runs on Zen UI customization which is pre-loaded with apps occupying a lot of space which is a bother and the apps have to be updated, which can’t be uninstalled. The goodness of Android Lollipop v5.0.2 runs on the top. You can customize the phone from the home screen menu to fonts, wallpapers and widgets. The highlight of the phone is the battery life, as well as it works like a power bank to charge other phones. Indeed, this grabbed our attention and we used it as a power bank to charge and it charged efficiently. The issue lies as the phone takes 5 hours to get a full charge. Zenfone Max was thrown with a lot of apps and games. It did lag while playing high graphic games like Asphalt 8 and Mortal Combat 5. The phone couldn’t take the load of apps installed. The output of the phone is low so music lovers have to take a hit on that as different earphones were tested to check the output level. When it acts like a power bank and can last up to 2 days, then we suppose other things wouldn’t really bother us. It offers an app drawer so you don’t need to spread across multiple home screens.

  • Camera

asus-zenfone-max-zc550kl-6a023in-400x400-imaeegukhdhfxampLike other Zenfones, it comes with a plethora of shooting modes like manual, HDR, panorama, beautification, low light, night, slow motion, etc. The rear comes with 13 MP with laser autofocus and PDAF. Up front it comes with 5 MP. While clicking pics, it captures and focuses really fast to capture great shots giving detailed photos. Under harsh sunlight, the camera tends to struggle a bit and doesn’t give out good shots.


For gamers and music lovers, it’s a big no. It struggled on the performance part but did really well on the design, camera and battery life. Those looking for a budget phone with a good battery life for social media and day to day activities, it is value for your money. Quick charge was something that we were expecting and if you’re a person who is always on the rush, then might as well get a high speed charger but it gives you upper hand of a power bank to charge if you’re a dual phone user. 

Price : INR 9,999

Ratings: 75

Please leave your comments below about the Zenfone Max as your views will be posted on our magazine.

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