In an attempt to strengthen its hold over the customers and create a strong bond with the Cupertino based tech giant, Apple, Amazon will be carrying more Apple products globally for the holiday shopping season.
Previously Amazon had limited line up of products from Apple that included Mac computers and Beats headphones. But in the coming days, the e-commerce giant will offer the latest editions of Apple’s iPhone, iPad, and other devices in the United States, Europe, Japan, and India on its website.
Top brands such as Apple and Nike had always limited distributing products via Amazon. But with the increasing preference of the customers to purchase products from Amazon as well as the widespread influence of Amazon is urging these brands to break their traditional norms and step out of their boundaries.
Whereas Amazon is also taking a stringent step toward the sale of counterfeit goods. The company will exclude all the Apple products from third-party merchants not authorised by Apple itself. Though shoppers will be able to find and buy non-branded accessories — like headphones — that are compatible with Apple devices.
Amazon will be adding Apple products to the official Apple at Amazon page. The product lineup will include the Apple Watch whereas the Apple HomePod won’t be joining the list. As we all know the Apple HomePod is a competition to the Amazon echo.
“We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac, and more,” Apple said in a statement.
The changes implemented by Apple could be because of the recent Apple sales in fiscal 2018. According to the statistics, About 71 per cent of Apple’s sales were through indirect distribution channels like Amazon.
Seems like the times are changing and tech giants are taking unconventional steps to stay at the top of their game. With the recent decline in the Apple sales in India, will Apple be able to retain its previous position by adopting such strategies?
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